Client Overview
United Kakooli is a leading textile brand in the GCC with a legacy dating back to 1946. Known for their high-quality fabrics and shemaghs, they built a strong retail presence through six physical stores in Kuwait. With more than 80 years of experience, they continue to set the standard for traditional and modern textile offerings across the region.
The Challenge
Despite their established reputation in physical retail, United Kakooli’s digital presence lagged behind. Their existing non-Shopify website was outdated, difficult to navigate, and not aligned with their premium brand identity. This limited their ability to capture the growing demand for online shopping and to expand their reach beyond Kuwait.
Our Solution
We developed a modern Shopify ecommerce store that elevated their digital presence to match their legacy brand. Key elements included:
A premium design and user experience that reflects the heritage and quality of United Kakooli.
A multilingual website to serve diverse audiences across the GCC.
A tailored loyalty program to grow online customer retention.
Advanced automations, including behavior-based email marketing, to drive engagement and repeat purchases.
The Results
Even though the launch took place during the low sales season, United Kakooli saw measurable improvements right away:
13%
increase in sales
18%
improvement in conversion rate
12%
increase in the number of orders
Customers consistently report a smoother, faster, and more enjoyable online shopping experience
The new website not only boosted their digital performance but also laid the foundation for expansion, coinciding with United Kakooli opening their first store outside Kuwait in Riyadh, Saudi Arabia.
Client Quote
“It has been a wonderful experience from the moment we started with The i.o agency. The team is great in terms of communication, execution, and ideas. The website is very easy to manage, versatile, and user-friendly. From the customer side, we are getting excellent feedback on the faster and smoother experience.”
— Homoud Kakooli, United Kakooli
Check out the client’s website: www.unitedkakooli.com



Services
Shopify Store Creation
Client
United Kakooli
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