Elevenish

Client Overview

Elevenish is a fashion and lifestyle ecommerce brand offering a curated selection of designer products across multiple categories. In addition to its online presence, Elevenish operates physical retail stores in Dubai and Abu Dhabi, serving customers both online and offline.As the business scaled, Elevenish required a more robust and flexible ecommerce platform that could support complex integrations, improve customer experience, and unify operations across channels.

The Challenge

Elevenish was previously operating on WordPress, which became increasingly limiting as the business grew. The platform struggled to support advanced ecommerce workflows, integrations, and long-term scalability.

Key challenges included:

• An ecommerce setup that could not support complex operational integrations

• A fragmented user experience that did not fully reflect the brand

• Difficulty managing a large product catalog efficiently

• The need to migrate a high volume of products without losing SEO performance

• No unified system connecting ecommerce, inventory, invoicing, shipping, and mobile

The goal was to move beyond a basic website rebuild and create a scalable ecommerce ecosystem that could support both online growth and physical retail operations.

Our Approach

Research & Strategy

We began with market and project research to understand Elevenish’s brand positioning, customer behavior, product structure, and operational requirements. This phase informed all design, platform, and integration decisions that followed.

Theme Research & UX Planning

Based on the research, we conducted a full Shopify theme review to identify the best foundation for Elevenish’s needs. The selected theme was then adapted to support the brand’s structure, navigation requirements, and content hierarchy.

Full Website Redesign

The entire website was redesigned in Figma, covering all key pages for both desktop and mobile. The focus was on improving usability, product discovery, and overall flow, while maintaining a clean and premium visual identity.

Custom sections were designed where needed to meet specific business requirements.

Shopify Development & Migration

Platform Migration

We redeveloped the website on Shopify and handled the complete migration of:

• 1,000+ products

• 30+ categories

• A restructured navigation system to make browsing and discovery easier

SEO Migration

To protect existing organic visibility, we migrated all critical SEO elements, including:

• URL redirects

• Blog content

• Meta titles and meta descriptions

This ensured continuity in search performance post-migration.

Integrations & Ecommerce Infrastructure

Inventory & Invoicing

Integrated Shopify with Zoho for inventory tracking and invoicing, enabling centralized management of products and orders.

Shipping & Fulfillment

Integrated both local and international shipping partners to enable smooth order fulfillment through direct system connections.

Payments

Integrated Tamara and Tabby to support flexible payment options and improve checkout conversion.

Customer Experience Features

To enhance usability and reduce friction, we implemented several customer-facing features:

• Wishlist functionality

• Notify me when back in stock

• Order tracking

• Refund requests submitted directly through the website

Designers & Brands Directory

We built a custom designers and brands directory page that automatically updates based on vendors added in Shopify. This created a scalable, self-maintaining directory showcasing all brands Elevenish works with.

Mobile App Integration

We delivered a mobile app for Elevenish, available on both the Apple App Store and Google Play Store. The app is directly connected to Shopify, allowing orders, products, inventory, and analytics to remain fully synchronized.

The Result

The outcome is a unified ecommerce ecosystem built on Shopify: