Simco

Client Overview

Simco provides cutting-edge industrial machinery and complete production line solutions across the UAE, Saudi Arabia, and Qatar. Their product lines cover aluminum and cladding machines, sheet metal fabrication, woodworking, glass machinery, and more. Before partnering with us, Simco had no digital footprint. All sales and customer engagement were handled offline.

The Challenge

Despite being a well-established player in the industrial machinery space, Simco’s lack of online presence severely limited their growth. Their sales relied entirely on existing networks, local trade shows, and direct contacts. Key issues included:

• No website or online catalog to showcase products

• Prospective clients outside the region had no way to learn about their machinery

• No lead capture or sales funnel

• Quotation processes were manual and time-consuming

• No digital infrastructure to support marketing or automation

Our Solution

We led a full-scale digital transformation for Simco, starting from zero. Our work included:

1. Website development and product catalog

   • Designed and developed a professional website from scratch

   • Published over 1,000 machines across structured categories

   • Created dedicated product pages for each machine, complete with technical specs and downloadable PDF attachments

2. Lead generation system

   • Implemented a user-friendly enquiry system directly on product pages

   • Enabled global visitors to submit leads with a single click

   • Shifted Simco from local to international reach overnight

3. Quotation automation

   • Integrated AI-powered tools to automate the quotation process

   • Reduced average quotation time from 72 minutes to just 5 minutes

   • Freed up internal teams to focus on closing deals and operations
     
     

4. Digital marketing enablement

   • Helped establish a dedicated social media department

   • Positioned Simco to build brand visibility and engagement across platforms like Instagram

   • Laid the groundwork for performance tracking and future marketing campaigns
     
     

5. Training and support

   • Provided internal teams with access and training on how to manage products, update specs, and operate lead tracking tools

   • Ensured the new system could scale with future growth

The Results

• Revenue impact: Website-generated leads now account for 5 percent of total sales, directly contributing to business growth

• New markets unlocked: Simco now receives qualified leads from Ethiopia, Congo, Djibouti, Comoros, Seychelles, and Maldives, with more regions opening up across the African and Indian Ocean markets

• Lead volume: A significant jump in daily product enquiries

• Time efficiency: Quotation generation time dropped from 72 minutes to 5 minutes

• Internal shift: The business is now tech-driven, with dedicated digital teams and a focus on continued innovation

Client Quote

“Working with The i.o agency has transformed Simco. From zero online presence to receiving international leads daily, the impact on our business has been massive. The quotation system alone is saving us hours every day.”